It's time for a thought experiment. I’ll pick on McDonalds because they’re big and they happen to be in the headlines at the moment. Those feeling adventurous enough could continue the same logic to nearly any restaurant franchise.
Assume for a moment, you’ve decided that you want to own your own set of golden arches, and you decide to open up your own McDonalds Franchise. For the sake of round numbers, we'll say that’ll cost you a cool $1M just to open the doors. Most people don't have a spare $1M sitting in their couch, so chances are that you borrowed some/most/all of that... from bankers... with lawyers... Said bankers will eventually want their money back, and there's a chance that they may hire someone to get cranky on their behalf if you don't keep up your end of the deal.
It’s a very expensive operation to be sure, and many franchises fail. Add to that, the knowledge that on the whole, McDonalds has struggled at times. However, after McDonalds changed CEOs, they tried changing a few things, and it looks like they’re heading back into growth territory.
Now the middle class in the United States is being squeezed. You know that some portion of the middle class is currently running your $1M restaurant investment. Your employees' cost of living is going up, while their wages are stagnant or dropping. Looking for a solution to the problem, many in the middle class begin protesting for a higher minimum wage. While you don’t mind the idea of people getting ahead and making progress in life, the issue is that your customers may very well leave if you raise your prices, and your profit margin may disappear if you raise wages that much. That could leave you broke, laying off all of your employees with a lot of employees/bankers/lawyers angry with you.
Looking for a solution, you hear about this machine that can make more than 300 burgers an hour and do it better than people can. What would you do?
Extra credit for those with strong stomachs: Redo the experiment as the CEO trying to keep 35,000 of the aforementioned franchise owners in business while trying to keep shareholders (similar to the bankers with lawyers) happy. You know very well that you're only one bad earnings report away from being the next former CEO of McDonalds.